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PROJECT: Multi Platform Promo Campaign
CLIENTS: Cricket World Cup / ATEED
AGENCY: Orange Productions
CONTENT: 3 min Global Film, 1 min Social Media Promo, 1 min Behind The Scenes Film, B Roll Content Packages for Broadcast Media use
We had the honour of producing a number of promotional films for the global campaign leading up to the Cricket World Cup 2015.
Keen to score a boundary, we set about planning to film a very special cricket match taking place on the very busy Auckland Harbour Bridge.
Utilising 4 international cricket superstars, plus Sir Richard Hadlee, 8 cameras, a boat and a helicopter, we had the goods for a variety of films that were supplied to broadcast, digital and social media platforms worldwide.
Produced and directed by Peter Clews and shot by Andrew McGeorge, this multi award winning project has already seen over 200,000 Facebook views and featured in news media worldwide.
AWARDS
Gold > Cinematography,
AVA Digital Awards 2015
Honourable Mention > Direction,
AVA Digital Awards 2015
BEHIND THE SCENES
Two lanes of the Auckland Harbour Bridge were temporarily closed to allow this historic match to take place. Here's how we did it.