> SYNLAIT - Doing Milk Differently
PROJECT: Event Brand Content
AGENCY: Alt Group
CONTENT: 90 sec Brand Film, 2 min Corporate piece + Drone montage
In Canterbury, Synlait are doing milk differently and they wanted some stunning content for a major event.
Alt Group got in touch and we headed to the beautiful Canterbury highlands to shoot their operation from farm to final product. A few early, wet mornings later we had a brand film, a piece relating their company foundations plus some stunning aerial footage.
This content earned a standing ovation at the event so we felt pretty chuffed with that.
Directed by Andy Morton, Produced Peter Clews and shot by Rob Marsh, this project involved a 5 day shoot around Canterbury in the depths of winter. The results are stunning and provide a real taste of dairy production and some of the characters who are part of the journey from start to finish.
The partner piece to the brand film above, this clip explains the 9 'pillars' that the Synlait business is built around and how they are enabling the business to thrive.